Well you heard it here first. April Fools and gooseberry fool are both on the up.

April Fools is getting more popular pretty damn fast actually (try some other controls like silly fool).

Reading The tyranny of pink in the Guardian today I had to try this one out:

The thrust of the article, that cutesy pink stuff is increasingly turning our daughters into zombie consumers, is true. Although pink was all over Compare Stuff News first…

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Another time trend plot, showing Barack Obama’s relatively faster rise to fame compared to the Clinton brand. Perhaps no surprise as I (in the UK) had never heard of him until the current race.

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Let’s see if talk of house repossessions is on the rise, and let’s use a similar phrase as a control:

It seems to be true, although no meteoric trends here.

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The best time-based trends on Compare Stuff come from phrases that are new:

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The Guardian is reporting an inquiry into low pay, long hours and poor conditions in clothing factories in India. I don’t spend a lot of time on the high street, but it is plainly obvious that prices have been dropping in the UK for many years (and quality too). Let’s see what the web says:

Well the cheap clothes phenomenon isn’t just my imagination, but it looks like interest in sweatshops and labour conditions has been on the decline for several years. No surprise that the greedy companies took advantage!

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You can use Compare Stuff to monitor trends in public interest of any topic through time – either by day of the week, recent months or recent years. Here’s a comparison of “gun crime” vs. “serious fraud” over recent years:

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